Considerations When Marketing A Niche Product
Small Business • 2m 37s
While no product or service can be a good fit for everyone, niche products have an even narrower market than most.
If your business is focused on meeting a specialized need in a specialized market (for example, wholesale vegan spa products), the strategies and tactics others use to market their products and services may or may not be as effective for you. Marketing a niche product starts with creating a marketing plan that’s in step with your business plan.
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