Employers continue to struggle with how to regulate social media use in the workplace. Many employees use social media platforms to make professional connections and do business, but social media use at work can also create time management challenges and present legal liabilities.
Use these five tips for creating a solid social media policy that protects your business
Social media in the workplace is a huge gray area for employers. Putting guardrails around social media use has been a growing challenge as these platforms have become a central part of our lives –and our work. Social media use in the workplace was once simply a concern overtime management. Could you trust your employees to get work done with the distraction of Facebook notifications popping up on their phones throughout the day? Today, there’s another layer of complexity as more and more professionals use and rely on social media to do their jobs. Even more, many businesses now rely on their employee’s social media content to promote the company and drive customer awareness.
If you haven’t already, consider creating a social media policy for your small business. A written policy will help you clarify the gray area into a more black and white set of social media usage expectations that support and protect not only your business but your employees as well.