There’s a big distinction between marketing and sales, but a smart business strategy aligns both to drive revenue. Learn the differences, so you can create a strong strategy and grow your small business.Entrepreneurs without direct marketing or sales experience often lump the two together as a single effort. Other owners see marketing and sales as completely separate initiatives. This can create so much separation between the two that marketing and sales end up working in silos, completely separate from one another. Both of these approaches fail to maximize the ability of a business’ marketing and sales efforts to drive revenue. It’s important to the success of your business that you take the time to understand the difference between marketing and sales, as well as how they work best together.