Here are some key considerations as you start to build your e-commerce site to ensure a positive and user-friendly buying experience.

An e-commerce website is a powerful marketing and sales tool that gives your customers a way to buy directly from your business. Because you’re selling direct, your business has complete control over the customer’s experience. And yet, while selling online can be a big benefit to building customer relationships and maintaining your brand image, building and maintaining an e-commerce website can be a big job for a small business.