Before someone decides to provide financing for your small business, he or she will want to assess the likelihood of your success. Investors want to avoid excessive risk and put their dollars where they stand to gain financially. As they evaluate the opportunity to fund your business, they’ll consider a number of details and characteristics. The more prepared you are to demonstrate the feasibility of your business idea and your capabilities as a business owner, the better your chances of convincing investors to put their confidence in you.