How Creating Buyer Personas Can Help Small Businesses In Their Marketing Efforts
Small Business • 2m 55s
Compiling demographic information about your buyers will only take you so far in understanding how to reach and what to say to your target customers. By creating a “buyer persona” (a profile of a customer to represent a particular group of buyers) for each group of customers to whom you wish to sell your products and services, you’ll gain greater insight.
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