How Non-Tech Savvy Small Businesses Use Google Analytics to Improve Marketing
Small Business • 4m 24s
Google Analytics is one of the most important tools for measuring the effectiveness of your marketing. Even non-tech savvy business owners should be using Google Analytics to make better marketing decisions. Here’s how. Trying to understand the effectiveness of your marketing efforts without access to measurable results means your business is flying blind. Like with any other part of your small business, marketing data gives you the insight you need to make well-informed decisions about future marketing efforts and know how to employ the right marketing efforts to drive the biggest return.
Up Next in Small Business
-
The Reality of Running a Small Busine...
Running a small business is challenging for the owner as well as their family. By understanding the realities of running a business ahead of your launch, you and your family will be better prepared for life as entrepreneurs.
-
Three Basic Financial Documents Your ...
Managing your business’ finances doesn’t mean drowning in spreadsheets. Making the time to manage your finances is a part of what it takes to run a profitable business. At a minimum, there are three basic financial documents that you can’t ignore -your balance sheet, profit and loss statement and...
-
Two Critical Steps Before Setting Up ...
Setting up payroll for your small business is, unfortunately, not as simple as signing up for a payroll service and having the work done for you. Payroll has major implications into how the IRS looks at the relationship between you and your staff.Take these steps to gain a basic level of understa...