Many entrepreneurs struggle with the sales responsibilities that come with owning a business. Selling skills don’t come naturally for everyone. But if you’re a business-to-business (B2B), small business owner, they’re essential if you want to successfully build relationships with potential customers and generate interest in your products and services. Fortunately, with some concentrated effort and attention, you can improve your sales skills and boost your confidence when talking with prospects about your company’s offerings.

Tips For B2B Business Owners Who Want To Be Better Sales People
Open the door to a conversation rather than jumping right into a sales pitch.