Tips For Choosing The Right CRM Platform For Your Small Business
Small Business
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3m 55s
Customer relationship management (CRM) systems offer technology to streamline a company’s ability to interact with current and future customers. You can find a variety of CRM platforms on the market to help you automate, organize, and synchronize your marketing sales, customer service, and technical support activities and data.
All CRMs come with their advantages and disadvantages, so how can you know which one is the best fit for your small business?
“The cost of acquiring a new customer is always much greater than retaining an existing customer,” explains SCORE mentor and business development expert Wilson Chu. “Therefore, it is so important to collect and analyze data on your existing customer base so that you can use this data to retain and grow sales to these customers. CRM systems should allow you to collect the most useful data about your customers.”
“For example, I met a company called Back Office Thinking that uses CRM to track and manage donors for nonprofit organizations. Their objective is to encourage/cultivate a first-time donor to ultimately become a donor that puts the nonprofit into their will. In order to do this, you need data on the donor such as age, finances, family, etc.”
When deciding on a CRM for your small business, ask yourself these questions to help you narrow down the options that will best serve your company:
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