Blogging is often a time-consuming and intimidating task for small business owners who are already juggling a full plate of responsibilities. Here are tips to make blog writing more manageable.

The word ‘blog’ can be a scary one for a lot of small business owners. For one, writing isn’t always easy. Many high-achieving entrepreneurs still find it difficult to craft their thoughts into words. Writing a blog can also be a time-consuming task, especially if writing is not a part of your typical day-to-day workload. Blogging is, however, an extremely important element of any business that has an online presence –which is just about every business out there. It’s one of the key elements in keeping your website performing at its best.

Why? Because Google values quality content. The more quality content you have on your site, and the more frequently you add that content to it, the higher your site will perform in organic search rankings over time. Because Google places such a high value on content, a site without a blogging strategy is less likely to be discovered by potential customers. And, if customers can’t find your website, you’re losing sales.

Read more about the importance of blog writing for your small business website in this SCORE article, “10 Reasons to Keep an Active Business Blog.”