With Google changing the game in April 2015 by giving better search results page ranking to mobile-friendly websites, many small businesses have cause for concern.
According to an infographic by Greater Rochester SCORE, 93.3 percent of small/medium business websites were not yet mobile-friendly at the end of 2014.
That’s a big deal considering that in May 2015, Google announced more Google searches take place on mobile devices than on computers in the United States and nine other countries.
If you’re unsure if your website is mobile-friendly or not, you can run this quick test to determine that. If your website is not yet mobile-friendly, you’re probably wondering about your options for making it so.
Here are three ways you can turn your website into one that will play well with mobile devices:
Develop a mobile version of your desktop website
By using a conversion platform, your website developer can create a separate version of your website that will appear when someone views your site on a mobile device. This is a relatively quick way to make your website mobile-friendly, but it has some drawbacks; you’ll need to maintain and update content on two separate websites, and visitors on mobile devices may get frustrated because your website’s mobile version will likely not have the breadth of information that your desktop site has.
Use a mobile plugin for your site