Trademarking your company name and brand is one of the smartest ways to protect your small business. Failing to register your trademark can result in financial losses and threaten your ability to stay in business. Here are five basic ways that a registered trademark can safeguard your small business. Most people recognize a trademark as the small symbol that sits at the end of a business or product name or logo. What’s not as well-known is the importance that a registered trademark symbol holds for businesses in preventing copycat brands from either intentionally or accidentally using their business name to make a profit.