Closing Sales Starts with Building Trust
Small Business • 3m 0s
People do business with people they trust. Closing the sale is simply the end result of building relationships and earning the trust of your prospects and eventual customers. If you’re selling a product or service to a business where your sales cycle is long –12 to 18 months or more –closing the sale means playing the long game. It means being thoughtful, not transactional. It also means investing the time and effort to lay a foundation of trust with your potential customers
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