Entrepreneurs enter the world of business ownership for a lot of different reasons. Most have a passion for the product or service they create and the people and businesses that they serve. Passion is an important element in running a successful business. Passion, however, is not a sales strategy. To make money and keep your business running, entrepreneurs must find a way to sell.
There’s a big distinction between marketing and sales, but a smart business strategy aligns both to drive revenue. Learn the differences, so you can create a strong strategy and grow your small business.Entrepreneurs without direct marketing or sales experience often lump the two together as a si...
Every business starts as an idea. Turning that idea into a profitable small business startup requires your idea–your productor service–to achieve what’s known as product/market fit. Product/market fit is the evidence that your product or service fills a need in the market and that the market is w...
It’s a big part of your role as the owner to continuously show your appreciation for the hard work and dedication your team brings to the table each day. And it doesn’t need to be expensive to celebrate your employees. Body:Small business owners and their teams work incredibly hard for every goal...