Trademark Basics for Small Business Owners
Small Business • 4m 42s
Trademarking your company name and brand is one of the smartest ways to protect your small business. Failing to register your trademark can result in financial losses and threaten your ability to stay in business. Here are five basic ways that a registered trademark can safeguard your small business. Most people recognize a trademark as the small symbol that sits at the end of a business or product name or logo. What’s not as well-known is the importance that a registered trademark symbol holds for businesses in preventing copycat brands from either intentionally or accidentally using their business name to make a profit.
Up Next in Small Business
-
Closing Sales Starts with Building Trust
People do business with people they trust. Closing the sale is simply the end result of building relationships and earning the trust of your prospects and eventual customers. If you’re selling a product or service to a business where your sales cycle is long –12 to 18 months or more –closing the ...
-
The Pros and Cons of Outsourcing Your...
Entrepreneurs enter the world of business ownership for a lot of different reasons. Most have a passion for the product or service they create and the people and businesses that they serve. Passion is an important element in running a successful business. Passion, however, is not a sales strategy...
-
What’s the Difference Between Marketi...
There’s a big distinction between marketing and sales, but a smart business strategy aligns both to drive revenue. Learn the differences, so you can create a strong strategy and grow your small business.Entrepreneurs without direct marketing or sales experience often lump the two together as a si...