A positive user experience is directly tied to the impression prospective customers have about your brand, including the level of quality of your product or service. There are two simple steps you can take to make sure you’re giving your web visitors the best user experience possible –page load speed and quality content.

Here’s how to make sure your website has both

Creating a new website for your business is a big undertaking. It can take months to design, code, write and launch a professional site. And, that’s not to mention the maintenance of your website once it’s launched and the ongoing SEO, or search engine optimization, that must be in play to make your website discoverable online.

After working hard to bring your website to life, the last thing your business can afford to do is frustrate your visitors and drive them away due to a poor user experience.

“Good design, usability, and user experience are more important than ever in website development,” shares SCORE mentor and technology professional, Matthew Krieger. “It’s a constant fight for visitors’ attention—any delay, complexity, or friction whatsoever could prompt users to leave your site. I often see companies put too many barriers in front of customers—overly complex signup processes, excessively strict forms, surveys with too many questions, etc. These things hurt the engagement process and can result in a lost sale.”

There are two simple steps you can take to provide your website visitors with a positive user experience.